The Sony K77XR8APU 77" 4K Ultra HD OLED TV delivers the pinnacle of home entertainment, blending spectacular picture performance with elegant minimalist design. With its Harmonic Presence aesthetic, this large-screen OLED TV is crafted to complement your living space while offering a truly cinematic experience that feels right at home.

Enjoy vivid, lifelike contrast with deep blacks, dazzling highlights and beautifully natural colour reproduction. Powered by Sony’s latest OLED technology and advanced image processing, every scene bursts with realism, whether you’re watching the latest blockbuster or gaming in 4K HDR. With sound that emanates directly from the screen, you’ll not just watch the action, but feel part of it.

Key Features

• Breathtaking 77" OLED Display: Expansive 4K OLED panel with true-to-life colour, perfect blacks and incredible depth.

• Harmonic Presence Design: Slim, refined and contemporary — a statement piece that integrates effortlessly into any space.

• Cinematic Picture & Sound: Screen-based audio and studio-calibrated picture modes deliver director-approved performance.

• Studio Calibrated Modes: Developed in collaboration with Sony Pictures and leading streaming platforms for faithful visual accuracy.

• Smart Entertainment Hub: Access 400,000+ movies and TV episodes from top streaming services — all intelligently organised by interest and genre.

• Next-Level Gaming: Optimised for responsiveness, clarity and immersive sound for the ultimate console experience.

• Voice Control & Connectivity: Built-in voice assistants, Wi-Fi, Bluetooth and multi-device compatibility for seamless smart living.

The Sony K77XR8APU 77" OLED TV is the perfect blend of form and function, offering exceptional cinematic visuals, pure sound and elegant design that transforms your living room into a home cinema.