The Sony XR55X90KU Google TV features Cognitive Processor XR™, which understands how humans see and hear and allows you to watch your favourite shows and movies in real-life depth and beautifully vivid colours. The XR Triluminos Pro produces a wider palette of colours, and the Full Array LED backlight technology helps you achieve accurate contrast in bright and dark scenes.

With the XR Contrast Booster, light is precisely balanced across the screen, and the XR Motion Clarity technology ensures fast-paced scenes are smooth and blur-free. The XR55X90KU Google TV also features Acoustic Multi-Audio technology and Acoustic Centre Sync. This model comes with four HDMI and two USB ports to link various devices and comes with a minimalist design and narrow bezel.

Choose from a wide range of channels using the integrated digital TV service or the on-demand and streaming apps, including, BBC iPlayer, ITV Player, My5, YouTube, Disney+, and Spotify. The XR55X90KU Sony TV can also be controlled by voice with Google Assistant and Alexa.