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Whirlpool

History

Whirlpool's roots stretch back to 1911 when Upton Machine Corporation was founded in St. Joseph, Michigan, to produce electric motor-driven wringer washers. It then merged with the Nineteen Hundred Washer Co in 1929. The name Whirlpool Corporation came about in 1989 when one Guido Borghi and his three sons found the Ignis company and brand in Comerio, Italy, which was acquired by Philips in 1972.

In 2006, Whirlpool Corporation acquired Maytag Corporation, extending its position as the worlds leading manufacturer and marketer of major home appliances to a company with annual sales of over $19bn, more than 80,000 employees, and over 60 manufacturing and technology research centres around the world. Armagh Electrical.com, as the largest electrical appliance retailer in Northern Ireland, is a firm advocate of Whirlpool white good Kitchen Appliances and supports its extensive product range. Whirlpool has been in Europe for 16 years, and in that time it has transformed from an unknown name to become a leading white goods brand across the continent. The strategic investments Whirlpool has made in its brands, innovation, manufacturing and the community are at the heart of its commitment to maintain the loyalty of its customers and its leadership position within the industry.

General Reputation

Whirlpool promises a good solid appliance for the money that gives very little trouble.

Reputation - White Goods

Armagh Electrical.com is the largest retailer of Whirlpool Appliances in Northern Ireland. Few manufacturers can match Whirlpool's comprehensive white goods range. The product portfolio is indeed expansive, catering for almost every domestic application and need. On the cooking front, it encompasses Single Ovens, Double Ovens, Hobs, Hoods and Drawers.

Whirlpool is also a firm believer in keeping things cool in the kitchen, offering a host of refrigeration equipment, including Side-by-Sides, Fridge-Freezers, Fridges, Freezers, Wine Cellars and Mini Kitchens. Whirlpool is the market leader in American Refrigerators in the UK, and the Whirlpool 6th Sense Aqua Steam Dishwasher is the first Dishwasher to use steam technology. Where the Laundry Room is concerned, Whirlpool's extensive collection of machines has become another legendary household name.

The Clean+ range features nearly 40 machines in many specifications from 6kg to 11kg appliances, featuring wash, steam and tumble dry functions. Whirlpool Washer Dryers and Washing Machines are sold as separate or fully integrated units. For high volume washing and drying, Whirlpool has a large range of Industrial Washing Machines and Washer Dryers, with many using the manufacturer's 6th Sense Technology.

On the Dishwasher front, Whirlpool again offer a plethora of Semi and Fully integrated models which use AquaSteam and PowerClean technologies. Whirlpool provides the option of Kitchen Appliances to be installed as part of a customised kitchen design.

Reputation - Brown Goods

Alongside its multitude of white goods, Whirlpool has an extensive selection of Microwaves.

Green Credentials

Whirlpool is a global partner of Habitat for Humanity's commitment to provide simple, decent, affordable houses for families in need in more than a hundred countries.

Warranties

Whirlpool appliances come with a 1 Year Parts and Labour Warranty.

Other info / manager's tip

Whirlpools JetChef, JT369 Combination Microwave with steam injection has been recognised as Which? magazine's Best Buy in early 2009. Which? said: The Best Buy JetChef JT369 is a good all-rounder and packed with features and an excellent manual defrost function. Best for steaming and a healthy choice, the Whirlpool comes with accessories for steaming food.



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