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Smeg

History

Smeg was founded by Vittorio Bertazzoni in 1948 as Smalterie Metallurgiche Emiliane Guastalla (metal enamelling factory in the village of Guastalla, Reggio Emilia). The manufacturer is best known for its 1950s-style "retro" Refrigerators (FAB and FPD ranges) that have curved corners and come in a variety of non-traditional colours (for example pastel blue, lime green and pink) and patterns (including striped and Union Jack versions). The FAB range has now extended to cover Dishwashers, Washing Machines and even (in the UK) flueless Gas Fires.

More recently it has expanded its product range to include Induction Hobs, integrated washing machines and Washer Dryers. In addition, Smeg scored a hit with sales on the Opera range of Free-Standing Range Cookers, such as the A1, which has almost become a style icon, much like the famed FAB28 fridge and its derivatives. These products, along with style-led designs in other areas, have led Smeg to be regarded as leading the industry in design and aesthetics.

Reputation - White Goods

Smeg has certainly captured the imaginations of trendy people wishing to add snazzy and colourful Kitchen Appliances to their homes. Where culinary style is realised, there are a multitude of Ovens and Cookers to choose from, including: Multifunction Thermo-Ventilated, Double Ovens, Pizza Ovens and Under Counter Ovens. Smeg's Range Cookers include the Concert, Opera and Symphony series, together with a broad choice of Hobs and Hoods. It is easy to see where Smeg separates itself from the competition: Its FAB and FPD Refrigerators have curved corners and come in a variety of non-traditional colours (for example pastel blue, lime green and pink) and patterns (including striped and Union Jack versions). Smeg also supply colourful Dishwashers, Washer Dryers, Washing Machines and even (in the UK) flueless Gas Fires.

Green Credentials

Smeg's Induction cooktop is designed to save up to 85% of electricity. The heat induction method is claimed to be far better than using common gas stoves and ovens to cook. Due to the induction phenomenon, heat is transmitted directly to the vessel.

Warranties

Smeg appliances are covered by a 5 or 2 Years Parts and Labour warranty (appliance dependent).

Other info / manager's tip

Smeg's status has become almost iconic, and is much seen on both the large and small screen. It personally sponsored Gilles Villeneuve for his drive in for the Ferrari F1 team in the early 80's.

Smeg not fitting your budget? Ask Armagh Electrical.com about Gorenje Retro refrigeration.



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