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The Panasonic Corporation is without a doubt one of the world's largest and most successful electronics companies. It has grown from just three to 290,000 employees, and accounts for $51.7 billion net sales world-wide. Not only does it constantly break technological barriers, Panasonic puts the needs of its customers and employees first. In the UK, Panasonic Corporation is more recognisable under the brands of Panasonic and Technics; world-wide they work as National, Ramsa, Quasar and MAS (Matsushita Avionics), manufacturing more than 15,000 different products.

The Panasonic Corporation began in Osaka, Japan in 1918, when Konosuke Matsushita invented a two-socket light bulb. He started producing and selling the light bulb from his own house, with just three employees. The invention of a new type of bicycle lamp came in 1923, followed by the development of the first radio just eight years later. By 1942, Matsushita became the first radio manufacturer in Japan. As the swinging sixties approached, the number of employees rose to 28,000. The company reported profits of 1.5 billion yen. As Panasonic grew, Matsushita never lost sight of his founding principles - putting the needs of his customers and employees first. He developed this original business philosophy in 1929, a mission statement that still holds true today.

General Reputation

Panasonic is behind truly premium appliances in every way - they are incredibly stylish.

Reputation - White Goods

Panasonic's white good range isn't usually available in the UK - but can be ordered. From snazzy audio and visual gadgetry to more practical Kitchen Appliances, Panasonic is often unequalled in its range of products and Smaller Appliances. Its choice of Fridge-Freezers include one of the industry's first with Energy Rating A++ with No Frost technology, with the other having Energy Saving A+ with No Frost technology by Inverter, preserving food by Vitamin-Safe & Hygiene Active. Washing Machines are also available.

Reputation - Brown Goods

Panasonic has its disposal a bamboozling array of Home Entertainment goods, including VIERA Plasma and LCD TVs, Blu-ray, DVD & Video, Home Cinema and Vacuum Cleaners. The company claims its VIERA NeoPDP system is an ingenious breakthrough in Plasma TV technology, incorporating a range of innovations that bring every detail to life.

Panasonic is keen to extol the virtues of its Blue-ray BD disc which has a high-density data storage capacity of 25GB per layer on one side. This lets you store many hours of content, such as movies with HD resolution and high-quality music with loss-less audio compression. Lumix cameras are also available from Panasonic as are a range of vacuum cleaners. Also adopting advanced technology is the manufacturer's range of cooking appliances in the shape of the Microwave Solo, Microwave Grill and Microwave Combination.

Green Credentials

Keeping people content and more energy efficient is the ethos behind many Panasonic products. Its line-up of Washing Machines include those which use less energy and water - factors realised by a tilted drum, inverter and 3D Sensor wash. The machines are claimed to consume 20% less energy than an A-rated washing machine.


Panasonic products carry a 5 Year Parts and Labour Warranty.

Other info / manager's tip

Panasonic launched the UK's first Blu-Ray recorders; expect to see plenty of them about. Visit its website at www.hdeverything.co.uk.

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