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Electrolux

History

Electrolux is a global leader in Kitchen Appliances and those used for industrial purposes, selling over 40 million products to customers in more than 150 markets every year. Electrolux focuses on thoughtfully designed innovations that are based on extensive consumer insight to meet the real needs of consumers and professionals. Electrolux products include Refrigerators, Dishwashers, Washing Machines, Vacuum Cleaners and Cookers, sold under esteemed brands such as Electrolux, AEG-Electrolux, Eureka and Frigidaire. In 2008, Electrolux reported sales of SEK 105 billion, employing 55,000 people. Zanussi, AEG and Frigidaire are all part of the Electrolux group. Axel Wenner-Gren, the founding father of Electrolux, established the principles by which the company still thrives. His dream to improve quality of life has had fundamental impacts on homes around the world. Todays Electrolux, 90 years later, majors in Kitchen Appliances and those used in professional applications. Thinking of you expresses the Electrolux offering: To maintain continuous focus on the consumer, whether its a question of product development, design, production, marketing, logistics or service.

General Reputation

As a brand, Electrolux is very good all rounder that holds it's own in all areas, and its products have the feel and look of something much more expensive.

Reputation - White Goods

Electrolux strikes a chord among consumers who demand a broad and veritable choice of Cleaning, Kitchen and Laundry Room appliances. Its growing selection of Fridges, Freezers, Fridge Freezers are available as Free-Standing and Built-In units, as are its Dishwashers, Ovens, Cookers, Hobs, Splash Backs and Hoods. A particular asset to the extensive Electrolux series is the Compact Range, which includes a built-in TV, Steam Ovens, Ovens and Dishwashers.

Such products are ideal for smaller, confined kitchens where space is at a premium or for flats or apartments accommodating just two residents. Electrolux retail an exclusive portfolio of Washing Machines and Washer Dryers which can be free-standing or integrated units.

Keeping households clean and environmentally green is an equally important prerequisite sought by Electrolux. For that reason, the company's impressive line-up of cleaners include: Uprights, Stair & Car Vacs, Cylinders, Professional Cleaners, Steam Guns, a Trilobite and Cordless Vacuum Cleaners.

As with all ambitious manufacturers, Electrolux sell a wide range of appliances aimed at professional use, including Front Load Washers, Barrier & Side-Load Washers and Tumble Dryers.

Green Credentials

In 2008 Electrolux Major Appliances in Europe rolled out its Green Range of products. Products belonging to the range are among the most energy-efficient and climate-smart appliances in each category.

Warranties

Electrolux products carry a 1 Year Parts and Labour Warranty.

Other info / manager's tip

Planning a Dinner Party? Visit the Electrolux Dinner party planning site www.dinnerexplorer.com, which features dozens of co-ordinated seasonal menus, drinks suggestions and entertainment ideas.



Enter our Competition
AEG AGA Baumatic Beko Belling BoschBritannia Candy Cannon CredaDyson Electrolux Fisher & Paykel Franke Falcon Appliances Gorenje Hoover Hotpoint IndesitJVC KenwoodLECLiebherrLG Lacanche LeisureLeisureMercury AppliancesMieleNewworldNeff AppliancesNilfiskPanasonic Philips Rangemaster Roberts SamsungSmegSharp Siemens Stoves Stanley ToshibaWaterford AppliancesWhirlpool Zanussi

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