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In 1978, frustrated with the traditional bag vacuum cleaner constantly clogging and not effectively picking up dust and dirt, James Dyson was determined to develop the technology for the first vacuum cleaner with constant suction.

After 15 years, over 5000 prototypes and numerous rejection letters, he launched the Dyson DCO1 Dual Cyclone vacuum cleaner. Within 2 years, DCO1 became the number one selling vacuum cleaner in the UK and by 1995 Dyson was the best selling cleaner. Researching and developing new products and technology that work better is at the core of Dyson, all of which is carried out at the Dyson Research and Development Centre in Malmesbury, Wiltshire, UK. Around one third of employees are engineers and scientists who design, develop and engineer all new Dyson products & technology, as well as challenge and develop existing technologies.

Dyson has over 1000 patents and patent applications for over 150 different inventions.

General Reputation

Dyson upholds a remarkable reputation as one of the most innovative manufacturers of vacuum cleaners.

Reputation - White Goods

Sheer novelty and innovation sum up the Dyson range of Upright, Cylinder and Handheld vacuum cleaners. Dyson machines use powerful Root CycloneTM technology designed to capture more microscopic allergens than other cyclones. The air expelled by a Dyson vacuum cleaner is claimed to contain up to 150 times less bacteria and mould than the air you breathe. Some Dyson machines combine Root CycloneTM technology with a core separator, so they are efficient at capturing microscopic dust even as small as 0.5 microns.

Dyson vacuum cleaners are claimed to be so efficient at capturing microscopic dirt that every Upright and Cylinder model is approved by the British Allergy Foundation.

The Dyson Upright range includes the DC01, DC03, DC04, DC15 DC14, DC18, DC24, DC27 and DC25; the Cylinder range the DC20, DC19, DC22 and the DC23; while the Handheld series comprises the DC30 and DC31.

A unique feature on some of the Upright Cleaners is the Ball Technology, designed to make steering easier. The glass-reinforced polypropylene ball provides a protective space for the motor and its components to sit in.

Green Credentials

Under the WEEE Directive, enforced on 1st July 2007, Dyson has given new customers the chance to recycle their old vacuum cleaner when buying a new Dyson Upright or Cylinder model.



Other info / manager's tip

Dyson's latest Upright model is the DC27, a model with 23 separate improvements - all designed to pick up more dirt and improve functionality.

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